BuyFacts favors practical innovation related to research processes. BuyFacts’ inventive spirit focuses on areas of significant challenge for researchers where the pain level is visible and acute, and improvement can be quantifiable in time savings, resource savings, or greater value combined with lower cost.

We always seek to apply ideas and methods to improve survey, respondent, and data quality. Our competitive advantages are protected as trade secrets, not patents. How we apply our methods in combination gives us the agility to adopt, adapt, and change.

We like incremental gain in both efficiency and effectiveness that equates to speed and quality and intend to lower the cost of primary research.

Of special interest are tools and techniques that create added value to enhance the primary market research process and new value for positive impact where market research helps our client change the rules of the game.